Sun & Sand Sports
Sun & Sand Sports, the leading multi-sport retailer in the UAE, approached us to reimagine their brand identity and deliver a first-of-its-kind store experience, leaving customers coming back for more.
Personal experiences take centre-stage
What do we know about today’s consumers? They multi-screen. They devour information. They expect personalisation. Personalised experiences. They want to interact. They love to share. A future-proof store has to meet these expectations in order to keep up with the evolving demands of today’s consumers.
Starting with a series of workshops, brand audits and trend analysis, we identified an opportunity for Sun & Sand Sports to entirely reinvent the in-store experience and deliver real-time information, personalisation and innovation at every touchpoint with cutting-edge technology and unexpected new human experiences.
